Problem Statement:  Vokal Photography needs a sales tool to use while presenting the Experience Team Micro Influencer Program to potential incoming members that helps give them an idea of what they would experience as team members and also demonstrate the premium nature of the brand as they are also prospective senior portrait clients.

Ideation: Create and publish a magazine that would be a great way to summarize the experience to others and also provide a "high value" thank you for the outgoing team who's featured in the magazine.

The Process: Find a publisher, create the layouts, have editors proof it and publish it.

Collateral: Published Magazine/Lookbook
Provides Vokal Photography with a premium sales tool and high value gift for those featured in the magazine.