Every business's need for brand work is unique.
The biggest difference is whether you are an established brand or are just starting out:
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A baseline process for established brands.
Designed to help you (and I) gain clarity on the current state of your brand so I can help you with getting you where you want to be.
Timeline: 1-2 weeks
Contact me to find out more about how Discovery works and a pricing quote
Design Phase to develop the visual identity of your new brand.
Define brand vision, purpose, target audience and core values.
Visual Elements: Logo, color palette, typography, imagery, moodboard(s) and graphic elements to create a cohesive visual system/look and feel.
Verbal Elements: Brand voice, tone, messaging, tagline
Timeline: Approximately 2 weeks
Contact me to find out more about how the design of your brand identity works and a pricing quote.
Start Ups Only. This is a Development phase for all asset creation with your new visual brand identity.
*Brand Identity Required First
Collateral
Printables - business cards, brochures, lookbooks, banners, flags, displays, car magnets, yard signs, signage
Packaging
Swag - apparel, promotional give-aways, etc.
Digital Assets
Email templates, newsletters, and other digital marketing materials
Digital Assets - Website and Social Media
Timeline: Approximately 2-4 weeks
Contact me to find out more about how the development of brand collateral works and a pricing quote.
Formulate the plan to introduce your rebrand to your market.
*Discovery and Brand Identity Required First
Following Discovery and Brand Identity phases, we begin the process of planning your launch. This is not a one size fits all approach in terms of time and effort. As an established brand, there are many considerations that need to be taken into account to protect your brand equity and not lose positioning as you move through the series of phases to roll it out.
I will work with your marketing staff to establish the blueprint for transition planning, milestones and timeline.
Depending on the company size and complexity of the rebrand, it may make sense for me to roll off the project and hand off to internal marketing staff for executing the rollout, we would most likely be looking at a fractional or monthly retainer role depending on the timeline if I was needed to stay on. All of which can be quoted in the contract.
Timeline: All decided on a contract basis, please contact me for more detail and discussion regarding timeline and pricing.
If you are in need of more integrated role with your in house staff, contact me for fractional or retainer based options.
I'm also open to full time positions if there is a need and the fit is right.
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