Problem Statement:  Vokal Photography works with the graduating class of each year, so it's imperitive that the website and social media feed represent that class, requiring a visual asset audit annually.

Ideation:  Vokal Photography creates a stage for seniors to be featured on, where every client looks forward to having their picture(s) displayed on the website and instagram feed. This will help feed into visuals of the brand as well as the signature product of the Experience.

The Process: Annual image audits on the website to feature the current class.

Outcome: A website that is always fresh with content that is relatable because the incoming class often knows the most recent senior class which helps organic growth and word of mouth referrals.