WHO I AM

I am an analytical creative mind that excels at simplifying complex corporate initiatives into human-centric storytelling and imagery, ensuring that a brand is not just aesthetically pleasing, but a strategic reflection in look and experience of its internal mission and commercial goals. 

I value authenticity, integrity, compassion, and hard work. I strive for balance by leading a healthy lifestyle with good nutrition and prioritizing activity and I'm all about experience.

HOW I SHOW UP

I thrive at the intersection of people and performance. I have a relentless ACHIEVER mindset and I persistently pursue good quality work. I hold myself and those around me to high standards. I'm a RELATOR with a collaborative personality that thrives off of high-trust connections and strong COMMUNICATION.

WHAT I BRING TO BRAND STRATEGY

• Brand Identity - Develop and maintain consistent brand identity with visuals and collateral.

• Brand Positioning - Find inconsistencies and develop action plans to strengthen brands' unique position in the marketplace. 

• Brand Alignment - Ensure the creative efforts of a business are aligned with the operational strategy.