Problem Statement:  Vokal Photography needed an impactful homepage that would communicate the experience of a senior portrait session in more ways than just showing nice images, leading them to booking their own session.

Ideation: Create a branded sales funnel using different human senses/actions to tie in the level of experience a portrait session with Vokal Photography is.

The Process: 

• Funnel State 1: SEE IT (Awareness)

  • Content: Gives the visitor the option to watch an in-line video of what the experience is like to work with the photographer and also gives the option to link to the senior gallery page.

  • Goal: Capture attention and visually communicate the "unique" and "fun" brand aesthetic.

• Funnel State 2: HEAR IT (Interest/Desire)

  • Content: Links the visitor to the reviews and testimonials page of the site (data collected from client exit surveys). 

  • Goal: Build trust and establish social proof by letting clients validate the "genuine" experience.

•  Funnel Stage 3: LEARN IT (Consideration)

  • Content: Links the visitor to the services page of the site.

  • Goal: Answer practical questions, manage expectations, and help move interested visitors toward a decision.

• Funnel Stage 4: DO IT (Action)

• Content: Links the visitor to the booking page of the site with a clear call-to-action to see the options and book it.

• Goal: Convert prospects into paying customers by booking a session.

Outcome: Implemented a first-impression strategy on the homepage of the website which resulted in visitors gaining a clearer and more thorough understanding of what the experience is like to have your senior pictures taken by Vokal Photography.