Problem Statement:  New business objective to change Vokal Photography's target market from Families to High School Seniors which required a re-branding process to create a look and feel that resonated with teenagers.

Ideation/Research:  Conducted market research, attended workshops, signed up for coaching with leading senior portrait artists in the industry to familiarize with how to work with seniors, all to help formulate a rebranding plan.

The Process:  Wrote a brand story brief and a target market persona, created a modified logo, a style guide including new color palette, a collection of elements they wanted to incorporate into the branding and a mood board.  All to help drive the new look and feel of the brand.
See those process documents here.

Outcome:  After the re-brand,  Vokal Photography was positioned to begin all marketing efforts toward attaining two goals with the new target/demographic: market penetration and conversion.