Problem Statement: Differentiate a senior portrait business in a saturated local market to raise the perceived value of the service of taking the pictures in order to increase revenue.

Ideation:  Brand the Session (shoot) portion of senior portraits as an "Experience" making it a market differentiator.

Process:

• • Design the "Experience": Developed a structured, signature process ("Come for the pictures, leave with an experience…") that makes the photo session a high-value product rather than just a commodity service.

  • Multichannel Content:

Created a short promotional video for the homepage demonstrating the feeling of the service, not just the final product. This video content acts as a sales tool and experience preview, share it everywhere.

• • Use High Level Service to set apart the Experience for every client: 

Baked a high-touch service into every session giving clients a unique brand experience, create loyalty, increase perceived value, generate word-of-mouth referrals and ultimately generate more revenue.

Outcome: Increased bookings of high school senior clients and increased revenue per client.