Problem Statement: Vokal Photography needs more market penetration into the target market it works with (teenagers) to continue building brand recognition.

Ideation: Partner with other business and organizations in the community to collaboratively put on a Fall Back to School Fashion Show involving local teens as the models.

The Process: Vokal Photography offered to provide the photography for the event including a red carpet experience for models and guests before and after the fashion show, coverage during the show, access to all images to be used as thank you gifts for the models and their families and a branded giveaway to be included in the participant/model bags given as gifts to each model.

Collaborators: 

• • • • Community Center Teen Program

Role: provide model registration and facility for fashion show

• • • • Local Merchants

Role: provide clothing and accessories for models

• • • • Local Salons

Role: provide hair and makeup services for models

• • • • Vokal Photography Experience Team

Role: provide models (an incentive for being on the team)

• • • • Vokal Photography

Role: red carpet photos for models/families + event coverage content for distribution to all collaborators

Outcome: Event was a success for all involved for the following reasons:

• All Collaborators created a positive event for local teens to participate in a fun, confidence building event.

• All Collaborators gained exposure to their target market